This project consisted of 3 parts which were all to be executed in this order:
Brand Identity | Summer Music Series Direction | Responsive Website
The challenge here lies in creating a concept and identity that would be easily applied to each of the three parts.
The idea behind the logo was to create a reference to the building that houses this institution. I the took visual slants of the buildings outer architecture and applied it to the logo mark.
The clean san serif design hints at a modern institution with a forward thinking mindset.