Project Brief

This project consisted of 3 parts which were all to be executed in this order:

Brand Identity | Summer Music Series Direction | Responsive Website

The challenge here lies in creating a concept and identity that would be easily applied to each of the three parts.


The idea behind the logo was to create a reference to the building that houses this institution. I the took visual slants of the buildings outer architecture and applied it to the logo mark.

The clean san serif design hints at a modern institution with a forward thinking mindset.


These color were part of the original logo mark. I felt that continuing this palette would prevent the rebrand from appearing too broad.

  • Black

    RGB: #000000

  • Pink

    RGB: #e32450

  • White

    RGB: #ffffff

Summer Music Catalog + Poster

Responsive Website

Translate the print catalog of the Summer Music Concert Series onto a web and mobile platform. Also, provide an informative and easy process to guide the user to purchase tickets for their Summer Music Concert Series.

Site Map