The main objective of this product site was to increase awareness of the product line. In doing so, sales of the product will increase simultaneously.
Research for this project consisted of examining similar sites and try to gain a sense of common practices they used to execute the promotion of their product.
Since the target market are wealthy and musically aware 19-35 year olds, the best approach is to grab reference from current trends we see in design at the moment.
This page showcases what is new on the current model from the planar turntable series.
This section displayed many of the powerful features that the planar line has been implementing into their turntables since the beginning.
The pricing section automatically presents information on the product once the user hovers over it. The hovers are round to continue the current trend in the design as well as compliment the round edges of the turntable.