Project Brief

This project consisted of creating a sneaker management system that allows users to easily keep their collection organized and updated.

Research

A system like this is relatively new and I would have to look at the big sneaker names to understand how they present their products.

The audience for this project ranged from male and female between the ages of 18 - 35. Along with that age range, this market is also heavily influenced by street culture, which proved to be my influence for this project.

Identity

The round feel of this logo mark references current trends in street culture as that is one of the biggest influence to this application. The red and black color palette is a direct link to the Air Jordan 1 which are historically noted as the starting point of sneaker culture. As a unified piece, this logo mark is constrained within a nice tight rectangle that can be easily recognized from any distance.