Create a 15 second clip that would air in between the networks programming to promote some of their new content.
It was important to follow the current style that the network was portraying in order to keep the brand uniform on all platforms.
Previous network bumpers were the starting point of my research.
Male men between the ages of 18 and 35 were the target demographic for this project. More specifically was a comedic minded male.
This Mood Board best expresses the networks current brand and would be the focal point of the execution of this bumper.