Project Brief

Create a 15 second clip that would air in between the networks programming to promote some of their new content.

Research

It was important to follow the current style that the network was portraying in order to keep the brand uniform on all platforms.

Previous network bumpers were the starting point of my research.

Target Audience

Male men between the ages of 18 and 35 were the target demographic for this project. More specifically was a comedic minded male.

Mood Board

This Mood Board best expresses the networks current brand and would be the focal point of the execution of this bumper.